Building AI capability
at Illumia.
Across marketing, sales, and the systems that connect them.
View my experience (opens in a new tab)Bring people into the work.
I helped found the sales and marketing team’s AI Council. The monthly meeting now brings together nearly 200 attendees to discuss AI developments and best practices. Adoption needs a place for people to ask questions, compare notes, and learn.
Organizational enablement · Founding council memberBuild tools around real friction.
I develop custom Claude skills and reusable workflows used across the organization, including tools for executive communications. I also audit marketing software for opportunities to replace repetitive work with practical AI integration.
Rebrand skill
When the company adopted a new name in March 2026, I built a skill that transforms existing content to match the new brand’s color system, visual theme, content style, and writing voice.
AI-powered SOP builder
Users provide a high-level list of steps. The tool expands the process into detailed instructions and produces a practical, step-by-step checklist.
Executive presence coach
The tool analyzes call transcripts and turns conversational patterns into focused coaching for stronger confidence and executive presence.
Quote builder
Built a guided writing tool that reduced the time required to produce quotes from approximately 20 hours to 20 minutes.
Connect the system to the strategy.
I built a six-agent consensus system and brought the resulting AI strategy and roadmap to executive leadership. This is separate from the human AI Council: one is a technical system; the other helps people build shared understanding.
Architecture · Multi-agent design and executive roadmap